Blogger Paul Gorodnitsky — how to make all the mistakes, if your smartphones began to explode.
Two months ago, Samsung is solemnly presented the new phablet is a powerful, beautiful and rather expensive (from 65 thousand rubles in Russia). Pre-orders for Galaxy Note 7 has already taken two days after the premiere. Delay with the start of sales was impossible approaching the announcement of the iPhone 7 and 7 Plus.
Everything was going fine until the end of August, i.e. before the first news about the explosions news. In the Network almost daily spread pictures Note 7, turned into a piece of rare glass. Samsung responded to these notes by the closing of pre-orders in those countries where the sales have not started yet.
at First it seemed that this is due to the high demand the smartphone was really popular), but in early September, the Koreans themselves have made official statement: the Galaxy Note 7 is insecure, their batteries do explode, so the best option for owners of the device — put the phablet in a safe place and not to include.
of Course, Samsung withdrew all the gadgets from stores, and the owners of the Note 7 was guaranteed exchange potentially explosive smartphone is guaranteed safe. If you believe the Asian manufacturer, the proportion of defective batteries was about 0.1% of all the first party.
as a result, Samsung was in a really bad situation. While Tim cook showed the iPhone 7, in Korea read the news about how their flagship burned jeep and rumbled in the hands of a six year old child.
against the background of these news Samsung capitalization fell by $ 22 billion. In addition, the Corporation was forced to sell the shares of four companies (Fujitsu, Rambus, Seagate, ASLM) to get 900 million dollars to repair the damage after the recall Note 7 of the market (minus a billion dollars). In General, a total disaster.
The stranger looks like a continuation of this story. Per month Samsung figured out with defective batteries, released million safe smartphones and resumed sales Note 7 in South Korea. In parallel, the machines went to those who bought them at the end of the summer, but was afraid of possible explosion. Now these people complain that their new (second) Note 7 weakly holds a charge. Also, the media reported two explosions phablet from safe party (unconfirmed).
Apparently, unhappy Note 7 cursed.
There are at least four arguments, proving that the return of the smartphone market is a gross error.
first, the word “explosion” is very tightly stuck to the Galaxy Note 7. People who don’t read (or read regularly) technology news, recorded in the mind of the stereotype that these smartphones really dangerous, it is better not to buy.
second, Samsung will face with the next wave of news about the bombings. Of course, not all the news will be truthful. For example, there was a rumor that the SUV jerked in Note 7 were not the real cause of the fire. Now this smartphone is a perfect tool in the hands of fraudsters, preying on the insurance, and each note of the alleged burning phablet — blow to the reputation of Samsung.
third, it is not clear how the Koreans will negotiate with airlines that are not allowed on Board with the Galaxy Note 7. It’s hard to imagine that passengers will be able to prove the origin of your smartphone, and to convince security that their gadget — from the second batch with good batteries.
Fourth item is the most important. Lost too much time. Many countries Note 7 drive only to November, but at the same time, there will appear the long-awaited iPhone 7 Plus in the color Jet Black. Obviously, what smartphone will be a hit and a bestseller, and which will gather dust on the shelf, despite the presence of the stylus and scanner of the iris.
Research organization Branding Brand conducted a survey among buyers of Samsung and has brought disappointing for Koreans the results. One-third (34%) the user said that doesn’t buy a smartphone of this brand. While more than half (57%) “defectors” admitted that now thinking about getting an iPhone. This study looks much more truthful than the statement from Samsung that 90% of owners of Galaxy Note 7 has chosen an exchange, not a refund.
In any case, the Note 7 will be much less popular than expected. The wisest thing that can make Samsung to officially announce the final and irrevocable termination of phablet sales. In this scenario, Note 7 would be remembered a legend and a Martyr, not a gadget, no chances lost the war iPhone 7 Plus.
