Marketers South Korean company released on the streets of New York looking for a Man with a survey on the topic of “what is best tablet Samsung Galaxy Tab S or iPad Air ? ». This study was captured on video and released in the form of commercials. In fact, is not so important whether the passers-by, who participated in the survey , dummy. Even if jubilant at the sight of Galaxy Tab S person did not receive remuneration for their response in terms of money, it is impossible to believe the roller. It is obvious in fact, that if the survey did take place, it is not carried out among a dozen people, “lit up” on the video – were also unsuccessful shots inphotogenic characters stammers people and, most importantly, those who chose the apple tablet. It is natural that a direct competitor Apple in their advertising does not show people who chose not in favor of Samsung , but this raises the so-called videoopros in the category of third-rollers who had become bored during the time of peak popularity of television.
So, sunny day, perfect smile, perfect appearance – all hints at the careful selection of the installation video. With specific regard to “evaluation” component video, the characters without doubt stay on the tablet of the South Korean manufacturer, denoting its advantages as “thinner, lighter and brighter.” People weighed in the hands of the plates, the difference in weight is 11 grams, are looking at the thickness of the device, and leaf through the pictures, and then smile happily and select Galaxy Tab S . And not a word of the tablets.
It is that clear in a short time and did not really do not have time to feel, but we have to admit that the purchase tablet guided solely by” thinner, lighter and brighter “not the best option.
In spite of that, the movie is funny, naive and instructive – for example, it is possible to understand in what way marketers all over the powder brains population.
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