Yesterday at 23:30 112,695 views The agency Counterpoint published monthly report, which stated that the smartphone series Galaxy S6 (S6 and S6 Edge), which entered the market less than two months ago, in terms of sales in the world behind only the iPhone line 6 and 6 Plus. Recall the official premiere of S6 and S6 Edge held on April 10 and only 20 countries have received the gadget on that day, while sales of Galaxy S5 simultaneously been launched in 125 countries.
In summing up, analysts evaluated only sales through internal channels (distribution, mass sales) in 39 countries, excluding international deliveries. Tablets, computers, dongles, wireless devices and other gadgets in the study did not participate. All regional and minor hardware modifications were seen as a basic model.
The report shows that in April 2015 the world has sold 6 million. Smartphone. Analysts believe that Samsung shipped from their factories for about 60% of the total number of devices. Thus, about 40% of smart phones is still in the dealer network, and this situation is unusual for the first stage to market.
Model Galaxy S6 sold better than S6 Edge, although the latter immediately after the presentation was chained higher interest. Experts say that 21% of all smartphone sales for Samsung in April 2015 it was Galaxy S6; Recall that in April 2014 Galaxy S5 was 16% of smartphone sales brand.
Galaxy S6 Edge sold would have been better if not for the problems with the supply
Neil Shah (Neil Shah), the expert Counterpoint, claims:
«We believe that the Galaxy S6 Edge sold would have been better if not for the problems with the supply, but it can achieve a higher level of popularity than the standard version, if the marketing department of Samsung will launch the campaign at full capacity. Curved glass, of course, has become a challenge for the product, as it is the first of its kind, and buyers are not faced with such devices earlier, so the management changes in the structure of demand between the two models will be the key to maintaining the momentum [of sales] ».
Galaxy S6 towards the mark of 50 million. Sales to the end of the year
Peter Richardson, another leader of the study, agrees with his colleague:
«Series Samsung Galaxy S6 has a chance to become the best-selling smartphone in the world to surpass a series of Apple iPhone 6 will be solved if all the production issues. However, the window of opportunity is narrow enough, and buyers do not have the patience [to wait Galaxy S6], because the market there are many alternatives. In any case, we continue to believe that the Galaxy S6 towards the mark of 50 million. Sales to the end of this year. ”
In the fifth place behind Samsung and Apple gadgets suddenly came model Xiaomi Redmi 2 and Redmi Note ranked ninth in the list, becoming a bestseller in PHABLET. I closed the top ten Microsoft Lumia 435 – in April she first entered the top 10 best-selling smartphone in the world mainly due to the growing demand for prepaid markets. But Motorola Nexus 6, Huawei Mate Xiaomi Mi 7 and 4 of the top ten were not included.
So, the top 10 best-selling smartphones in April 2015 by Counterpoint version is as follows:
- Apple iPhone 6
- Apple iPhone 6 Plus
- Samsung Galaxy S6
- Samsung Galaxy S6 Edge
- Xiaomi Redmi 2
- Samsung Note 4
- Apple iPhone 5S
- Samsung Galaxy S5
- Xiaomi Redmi Note
- Microsoft Lumia 435
Out Series Galaxy S6 was the main reason for the decline in sales of other smartphones on Android, including the rest of the flagship Samsung. Sales Galaxy S5 in March fell most heavily. However, Note 4 and Galaxy A series gadgets have lost popularity – their levels of sales were reduced by 30-40%. Experts point out that this fact raises serious concerns: for example, Samsung’s market share is not growing, despite the success of Galaxy S6 in April.
Samsung’s market share is not growing, despite the success of Galaxy S6 in April
On the other hand, the demand for electronic gadgets Series Apple iPhone 6 in April increased. Sales of devices of this line is 51% higher than last year’s iPhone 5s and 5c.
Commenting on the findings, Tom Kang (Tom Kang), the head of Counterpoint, says:
«Given that fewer countries have received the product in the first stage of the campaign, promotion gadget is slow, and the marketing budget was smaller than the Galaxy S5, Galaxy S6 series still can be considered more effective in comparison with the Galaxy S5».
Xenia Shestakova, ht_news@corp.mail.ru
All materials author
Source: Counterpoint
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