All the following information is on the conscience of journalists Bloomberg Businessweek, which are traditionally from reliable sources found: deep in the bowels of “Amazon” to conjure a small box, which (a) is connected to the Internet and that (b) squeezed branded online services Instant Video and Amazon Prime. All this taken together should ideally become a worthy competitor Apple TV and Roku.
However, the word original source:
– The development of consoles has been located in Cupertino division Lab126, which for several years actively experimenting with prototypes of such devices. The project is led Malachy Moynihan (Malachy Moynihan), who before moving to the Amazon was the vice president of video products at Cisco, and even worked until the early 1990′s nine years at Apple. In addition to Moynihan’s considerable experience developing a set-top box with Andy Goodman (Andy Goodman, a senior developer TiVo and Vudu) and Chris Coley (in the past – “hardvernye” architect ReplayTV).
In principle, the set-top box in harmony with the recent efforts of the Amazon to the home video market – the company financed the shooting immediately 14 “pilots” (the best of which will turn into full-fledged TV series) and bought the exclusive rights to broadcast popular TV series such as «Downton Abbey». And to make the potential of the company’s project codenamed «Kindle TV Set-Top Box» more than a logical step: the abundance of media content, multi-million customers, a good reputation in the line of Amazon Kindle general and, more importantly, a great opportunity for a large-scale promotion of the new product.
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