New Tablet from Amazon – Kindle Fire and Kindle Fire HD – will surpass the competitors for the specifications at a lower price. However, due to the lack of popularity of a brand new product is unlikely to appreciate in the Russian market, experts say.
tonight became known features of the new Kindle Fire tablet from the largest online retailer Amazon: the tablet will be a 7-inch screen resolution of 1920 by 1200, the Internet portal BGR citing informed sources. The tablet will run on the Snapdragon chip 800 with a frequency of 2 GHz. We also learned that the new Kindle Fire will be equipped with 2 GB of RAM, front-facing camera and Wi-Fi-module, and some of its models – support for 3G and LTE. The device will come with 16, 32 or 64 GB of memory, and running a revised version of the operating system Android 4.2.2 Jelly Bean, of course, with a proprietary interface Amazon.
have a larger version of the tablet, Kindle Fire HD, will be a 8.9-inch screen with a resolution of 2560 by 1600, and other characteristics will be the same as that of 7-inch gadget. But apart from that Kindle Fire HD will get an 8 megapixel camera on the back.
new Kindle Fire will be significantly lighter than their predecessors, but the exact weight of the new products is not yet known. Recall now sold 7-inch gadget weighs 390 grams and 8.9-inch – 566 grams. The frame around the display with 7-inch device will be reduced to about 1.25 cm and 8.9-inch versions – up to 1.9 cm Thanks to the transition to the new processors power plate, as shown by the tests has tripled compared to modern decisions, according to sources BGR.
Both tablets will go on sale in the fall – most likely at the end of September. Their price will be the same as in previous versions of Kindle Fire, – from $ 199.
main competitors in the market will be the gadget innovation from Google – Nexus 7 tablet , which appeared on the market last week, and the famous Apple iPad.
can see that the technical characteristics of the new product from Amazon superior to the new Nexus 7, but it is much cheaper. However, Russian buyers gadgets may not appreciate these benefits, experts say.
«Kindle Fire Tablet series have impressive features and an attractive price, but have not been able to take a significant market share in Russia,” – emphasizes the director of mobile technology companies – software developer “Cheeks-Turk” Vadim Sabashny. This is due to the weak advertising campaign, an Amazon in the Russian segment of the market, he believes.
Products Apple and Google have easily recognizable design and brand, so when comparable data and prices for the buyer will choose the familiar brand, told Sabashny “to the Newspaper.” Another disadvantage Amazon products include less content in Russian. “If Amazon will not accompany the release of the new device’s aggressive marketing campaign in Russia, the significant redistribution of the market is not going to happen. In a world, especially in North America, Amazon has a recognizable brand and, no doubt, will compete with Apple’s products and Google », – concluded Sabashny.
with another competitor – iPad from Apple – Kindle Fire, and you can not compare the technical characteristics of the “head”, based on properties such as screen resolution, or RAM, the Chief Editor Portal MForum.ru Alexey Boyko. “This is primarily a battle of ecosystems, – he said,” the Newspaper “. – Earlier in this area Apple has been out of competition, but now many are seeing the benefits of that for Android, a lot of free or shareware free content, and someone necessarily want to have support for Flash ».
iPad will maintain its leadership position, but the market share of the device may be reduced under the pressure of such tablets under Android, as the Kindle Fire, says Boyko.
In the U.S., the new Kindle Fire can make certain competition as iPad because of the cost and because of the development of the ecosystem, but for Russian consumers Amazon ecosystem is not so significant, the expert said. “The interest in novelties Amazon, of course, will be, but hardly comparable sales will be promoted to sales of brands in Russia,” – he concluded.
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