Strategy online retailer Amazon, Kindle devices sold virtually at cost, has been successful. As the study conducted Consumer Intelligence Research Partners (CIRP) in the user environment Amazon.com, the average owner of the tablet Kindle Fire or Kindle e-reader for the year on the resource spends $ 1233, while the client does not have such a device – $ 790 .
According to CIRP, in the U.S. alone, there are about 20.5 million users of tablets and e-readers, the proportion of clients Amazon, these devices have already reached 40%, and they make purchases in all departments Amazon on average 50% more than other customers.
CIRP co-founder Mike Levin (Mike Levin) emphasizes: «Kindle Fire has become a portal to Amazon.com, providing easy and convenient access to any purchases on the resource, and the Kindle e-Reader – to the original product line Amazon, e-books . ” Kindle owners give the company an additional $ 443 a year and, more importantly, are active investors in the ecosystem Amazon.
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