Here are some examples of how the diffusion of innovations. Since its first appearance in the U.S. refrigerators to the time when they have been used in more than half of U.S. households (this happened in 1940), passed in ’83. Toilets were invented later than refrigerators, but prior to the formation of the early majority took only 43 years. This trend continued to accelerate and subsequently against later inventions. Electrification of houses to the early majority phase of education was 22 years old, it took radio 19 years, television – 15 years, and the internet – just ten.
diffusion of innovations in the future will be even faster. This is not a mere statement, as every study of diffusion of innovation demonstrates the same dependence: acceleration over time. Perhaps this is the acceleration caused by an explosion of innovation, based on the following innovations are born. This acceleration can lead you into confusion if you do not have time for him. My grandmother still refuses to use email. Whenever she needed to send something important, it enjoys a fax.
When eBooks reached early majority phase? Under the most conservative calculations it will take ten years (the same amount needed for this stage of the internet), that is, in 2016 – ten years after Sony released the first reader in the United States. I think that this will happen even faster because I do not conservative and see how the diffusion of innovation is accelerating. But even if true conservative estimate that half of all people will be literate reader in 2016, and maybe the year before.
the transition to early majority of users increase from year to year is the most stable. My figures show that we are now it is in this phase – at least with regard to the readers of the United States. According to research by Simba Information in 2012, 24.5% of adults in the U.S. reported that reading e-books, and Internet Pew Research Center study that year revealed that 33% of the U.S. population has a reader or tablet. Now we are in a phase of rapid growth most revolutionaries down in the subway and walking the streets with readers. As founders and early supporters of the trend, they become visible to others who are beginning to copy their behavior. Promotes and content available only in electronic form. EBook revolution – this bloodless revolution that gradually captures the entire space of your imagination that can take you to any time and any place, when you are reading.
Nobody wrote songs of praise toilet or refrigerator. Nobody beat the bells in 1950, when television began flourishing, did not launch fireworks in 2001 when half of the population began to use the Internet. As far as I know, no eulogies mobile phones. But the invention of e-books – is another matter. It differs from all the others in that it has a direct bearing on the heights of the human spirit.
Revolution eBook aims ultimately to ideas, and we really – this is our idea. Our ideas are like music, flowing in the veins, like electrical discharges that do not allow the current day merge with the previous one. Revolution in reading has a major and noticeable impact on the population. The study Simba International says that the book “Fifty shades of gray”, originally published only in electronic form, has made a significant contribution to the growth of seven percent read e-books in the U.S. last year.
Modern Revolution differ mainly in small scale. Political revolutions of modernity follow the same trend rate increase that and innovation. Revolution conceived and committed faster than in the past. This is due to the fact that we always keep in touch with each other. We interconnected civilization, and this relationship is largely provided by electronic books than toilets and refrigerators. We are all revolutionaries, because connected with each other ideas and threads that permeate our civilization through the books we read and write.
It’s not just that we now have more access to books, that almost any book you can buy and then start reading. EBook revolution is well as we can convey ideas that are read in the books, the speed of light to people from around the world – thanks to the review of the book, with quotations posts to Facebook and Twitter, where you can share an interesting phrase from the book and our attitude to her. Wherever we are and whenever we have no such desire arose, we can discuss the book with people from all corners of the earth, as if the whole world for us – a book club, and author of the book – our best friend.
When I said that the Kindle was one of the two greatest inventions of the XXI century, I meant the idea of Kindle – the idea of a handheld reader, with which one could read e-books. I believe that since the first Kindle device other advanced significantly – improved key features and added new ones. But they all owe their existence to Kindle. In terms of reading iPad also obliged Kindle, as modern smartphones – simple rotary phones.
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