Journalists present at all presentations champions and have the opportunity to personally meet with the novelty. The users also have to draw conclusions about the devices provided solely hearsay. And to understand how this or that function and how it is all they need is difficult to
Introduction
Memories – a piece unreliable. It always seems that before the sun shone brighter, the grass was greener, and mobile technology – much more interesting. And yet, if you recall the era of Nokia and Sony Ericsson, it seems to me that the novelties watched a lot more people. Question what phone interesting or new, released two years ago, not even standing. Naturally, the new is better, there is nothing to even think.
 | Nostalgia for the departed phones |
But now it is quite obvious. When a new model is different from last year’s only a number of small improvements, but it is worth twice the price, most buyers do not want to understand, in what a difference there. It looks the same, works the same way, what do you need? You can look at the line of Galaxy, you can on the iPhone, the picture always about the same – the old model sold just to cheer, and buy them including those who could theoretically choose themselves and novelty. But just do not understand, what’s the point.
The flagship version 2.0
Opening an overview of last year’s and the current flagship, the potential buyer sees virtually the same text. Any review of all flagship year already starts with the fact that he is fast and that no slowdown on it at all. It is usually noted that progress compared to last year’s model is definitely there, but as one “complete absence of lag” may be preferable to another “complete absence of lag,” it is often not very clear.
Similarly, the same way described and the screen, usually in a new, and in last year’s survey will be written that it is “best in class” or at least “at the level of the competition.” It is understood that progress does not stand still, and in the last year these “competitors” were steeper, but the reader something like this estimate? Well, another resolution. It FullHD – became 2K. Here only for most people all – the same abstract as the number of operations performed in the second processor. That’s what the 128×128 and 800×600 even what all understood very well and it looks like this is the “2K”, and I imagine most problematic. The screen is the screen that you can see still there? Not the same pixel size. About all sorts of abstruse things like “coverage sRGB», «average color temperature”, “maximum contrast white” and incomprehensible plots I do not remember going on a simple buyer it all evokes a yearning. Earlier somehow it was easier, AMOLED – is bright and very cool, period. Well, or “bright and cool,” that’s for anyone.
The battery life? About him even read interesting, and so it is clear that the power saving modes have become more efficient, an extra pair of cores has once again increased the energy efficiency of the new processor, a proprietary shell even more optimized for modern hardware … and smart as he lived on a single charge per day, and lives. Previously, you could at least enjoy more capacious battery (unlike other things, this option is at least amenable to a direct comparison), but here’s the rub – the last time a new smartphone, it may be even less than in the old. Moreover, it is believed that all of this is for our own benefit. It appears if the reader then the incentive to run for novelty? I doubt …
Sound, Camera, video quality? Only the flagship, where there really was some kind of a breakthrough, it’s HTC One (M9). Just because there finally put normal camera module, no longer tell stories about the light (literally and figuratively) future UltraPixel. Now you can compare the price of the old and new version of the flagship HTC and calculate the price of one megapixel. And then just buy for the money a normal camera that certainly will take off much better.
At the end of each review – a bunch of screenshots of the current version of the original envelope with a long list of obscure “how-to-chips”, to understand that not so easy, even for people with experience. All there «самые-удобные-способы-запуска-камеры-без-кнопки-камеры» and other similar things, where innovation for innovation and innovation is sitting and whipping. And still look like a mockery. It only remains, holding yawning attack, jump to the conclusion, in which once again it turns out that with the quality of communication at the device and there is no problem at all from him at all. And understand that all desire to pay the extra couple of tens of thousands of rubles for a new version of the smartphone is lost completely.
Technical evolution
Are all so sad and new smart phones are no different from the old? This is not quite true. Yes, nothing revolutionary for many years is not happening, and even last year’s iPhone stopped to turn into a pumpkin. Nevertheless, the engineers of large companies are paid not for beautiful eyes, and improve various useful “chips” in the new version of the flagship is almost always there. Especially if you update the smartphone in a generation. Here are just a customer, never keep the smartphone in your hands, it is very difficult to understand what and how it works and what lies behind the phrase “more convenient” and “better.” Special thanks is to say for this aggressive advertising, which is accustomed to ignore such phrases no attention. Yes, and any statements of journalists perceive hostility. Somewhere it is true, somewhere in there, not having a smartphone in the hands of hard to say.
It turns out an interesting situation – the manufacturer a little better last year’s smartphone, it still needs some improvements are makarom convey to the buyer. Which, in the first place, by definition, pretty lazy and deal in all sorts of technical intricacies of desire is not lit, and secondly, have long lost the habit to take anything for granted. In fact, there are two options – or something to strike at the launch of the flagship, bringing fans to the state «shut up and take my money», or on the fingers to show that all these fine words really have any practical meaning. With the first method, most manufacturers lately there are large problems. By the time of the official presentation of the flagship it is already known to all what can and can not watch live streams midnight or wait for the first reviews trends completely uninteresting. Bright show turned into a long-winded report interesting in the first place “gikam” and journalists. Alas, Steve Jobs with his «One More Thing» is no more, and no special effects and no live orchestra did not replace.
Of course, where it would be better to demonstrate features of a smartphone every potential buyer personally, in practice, not in words, showing that there’s what. But of course, this is utopia. While some steps in this direction are made – open single-brand stores and large shopping centers in the area with open display and specially trained consultants held local presentations and so on. In very rare cases, even arrange a kind of “test-drive” when the user can no questions asked return not desired smartphone in the market. True, there is not far to the other extreme – when all wishing to offer two weeks free to watch the newly released film at the cinema, the sales of its DVD drive is not much contribute.
 | Friday column №52. Test drive a mobile phone |
And, nevertheless, there is a solution. However, at the moment it is more theoretical than practical. You just need to give the user the opportunity to evaluate the new features just released in its old flagship smartphone.
Galaxy S6 edge + Experience
something similar recently and trying to deal with Samsung. And let is obtained fairly crudely, the idea looks interesting.
This is a series of applications «Galaxy Experience», which can be installed on your smartphone anyone. For example, the recently published application Galaxy S6 edge + Experience, which demonstrates the capabilities of the new flagship. You can install it from Google Play, the minimum system requirements – Android 4.1, resolution of at least 720 × 1280, a processor with a frequency of 1.4 GHz or higher and 1 GB of RAM. Although why such complexity, it is not clear, in fact, we have just a simple little interactive presentation.
The application interface consists of four screens: Ergonomic & amp; Beautiful Design, Immersive Entertainment, Fast Wired / Wireless Charging, Accessories. Scrolls are a horizontal swipe. Each screen contains a couple of thematic “chips”, which at first just talk, and then allowed to test on the model of the smartphone. It is difficult to estimate from photographs design trends? Turn the 3D model, or try on a pair of brand covers. If you want to understand what gives the curved screen? Try shortcut icon or a new status bar. Do not you understand what lies behind the phrase “quality of self”? See how easy it can be to adjust the tone of the skin or the size of the eye, moving just a couple of sliders. You do not know the meaning of the term «HDR»? Try to make the frame of the virtual city with him and without him and see what the difference between them. Doubt that from the fast charging is any good at all? Rate it work on a live example.
In itself, the application of some very enthusiastic about it, made it very simple, not to say primitive. Yet even in this form it has a sense of what can be seen even in the evaluation Google Play (currently 4.2 points). The main thing – remember that it is clearly not intended for an audience Android.MR.
The idea, in my opinion, is much more promising. To build a kind of emulator or interactive toys, which can be compared with each other functions of the old and the current version of the flagship manufacturers will be much easier to convey to the user the idea that the new product is really good. Especially if such an application is automatically set to the new flagship with a long-awaited upgrade to the new OS. This way you can focus on those points on which the user can not pay attention to reading the reviews (or, rather, merely the last paragraphs of the conclusions). Just do it is not so clumsy, not forgetting that the emulator (even very, very simple, just a couple of functions) and commercial – are two different things. Even if you serve the same purpose.
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