BEIJING, June 8 / Asian Reporter /. Amazon.com Inc. on Friday reported the sales of the two Kindle tablet computers in China as part of the expansion of its offer in this country. representative Amazon has confirmed that the company has finally started selling Kindle Fire HD and Kindle Paperwhite in China, which has become one of the largest markets for mobile devices.
In recent months, Amazon is expanding its services in the country, first running an online store, then cloud storage service, and finally, last month opened an app store in the Chinese language.
Although the company is engaged in e-commerce in China for several years, it has not yet managed to build up a significant share of the market, as local competitors such as Alibaba Group Holdings Ltd. and Beijing Jingdong Century Trading Co. prevent attract new customers. In the past year, the head of Chinese operations Amazon Wang Hanhua resigned after seven years with the company.
Now that we have the ability to sell hardware in China, as well as a range of services in the field of software, Amazon, probably will try to attract Chinese users who spend money on mobile devices and content for them.
However Amazon positions in China still insignificant, and the company will have to compete with a growing number of local brands, producing e-books and tablets. In addition, it will have to compete with lots of shopping apps that have appeared due to the difficulties of access to Google Play in China. According to analysts, the access problems caused by the fact that the government blocks the site of the American giant.
Amazon also has to compete with major international players such as Apple Inc. and Samsung Electronics Co.
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