On Friday, China started selling two tablets Kindle. The company is looking to expand its presence in China, which is very attractive for sales. Kindle Fire HD and Kindle Paperwhite presented in the new market.
Amazon is working in China. Was recently introduced an online store, after the cloud storage service, opened in May of service applications in Chinese, like the section «Hi-tech» magazine «Market Leader».
main problem is the slow conquest of the Chinese market is the presence of competitors. Company Alibaba Group Holdings Ltd. and Beijing Jingdong Century Trading Co. partially block the development of the American Amazon in China. In 2012, the head of China operations, Wang Hanhua Amazon resigned after seven years of work.
The company wants to start a new policy, a more active and decisive. While Amazon positions in China is very small. In addition to China, the market of the PRC contains a number of popular brands (Apple Inc., And Samsung Electronics Co.), Who publish books and tablets. However, the company believes that the steps can be sure to get a good place in the market of China.
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June 8, 2013 10:29
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