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From April 10 “The Messenger», « Euronetwork », as well as online stores MTS and « MegaFon »reduced the price pre-order on leaving on sale from April 16 smartphone Samsung Galaxy S6 32 GB 4 th. rubles. – From 53 990 to 49 990 rubles. Reduced prices and on other versions smartphone . Price Samsung Galaxy S6 Duos also fell by 4 thousand. – Up to 52,990 rubles. And the Galaxy S6 edge (modification with curved edges) fell by 5 thousand. – From 61 990 to 56 990 rubles. In the online store « Beeline » prices for these models Smartphone has not changed, but as RBC reported a source in the company, will be reduced in the near future. In “M. Video” and « Technosila » previous price.
Reduced prices associated with the desire to “offer customers more favorable conditions before the start sales, “explained RBC representative of” The Messenger “Maria Zaikina . “The price of Samsung S6, announced earlier, was not constant and independent of the existing at the time of the dollar. Rate changes, and this made it possible to set the price lower called the psychological mark of 50 thousand rubles, “- said RBC executive vice president« Euronetwork »Victor Lukanin . The representative explained MTS Dmitry Solodovnikov change price tags desire to increase the availability of new LTE- Smartphone on the background of a significant demand for LTE-device clients.
According to representatives of “The Messenger” and « Euronetwork », orders for Galaxy S6 approximately twice the amount of last year’s flagship applications for 2014 Galaxy S5.
A source in one of the retailers said that lower prices retailers unofficially recommend himself Samsung. In the Russian office of Samsung is not confirmed. “Our recommended retail price – 53 990 rubles,” – said a company spokesman Ian RBC Rozhkov. In the online store Samsung new models are sold at the old price.
The editor of information-analytical agency Content-Review Sergey Polovnikov notes that Samsung is one of the market leaders can influence the policy of retail chains and makes it “more harshly than Apple ». Polovnikov believes that change price tags associated with currency fluctuations. “See what happens to the dollar. Shipments S6 are just now, and to reflect the trend, Samsung reduces prices. In addition, the company follows Apple, whose flagship models are about the same price category, “- says the analyst. Leading analyst Mobile Research Group Eldar Murtazin also connects the fall in prices on the Samsung with the depreciation of the dollar: “If the ruble will continue to strengthen, prices may still fall».
Over the last two months of the ruble against the dollar by 25% and today close to the mark of 50 rubles.
7 April Samsung Electronics has published the preliminary results of the first quarter of 2015. It is expected that during the first three months of the company’s profits will be about $ 5.4 billion, which is 30.5% less than in the same period in 2014.
The company’s revenue in the first quarter of 2015 fell by 12 % – to $ 43 billion , although analysts Dow Jones had forecast a drop of 35%. In this case, Samsung expects to second quarter the company’s revenues to rise sharply after the start of sales of new Smartphone Samsung Galaxy S6 and Galaxy S6 edge.
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