Samsung and “Euroset” fined for comparison Galaxy S6 with Apple products – RIA Novosti

16:32 26.05.2016

(updated: 16:35 26.05.2016 )

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MOSCOW, May 26 – RIA Novosti The Federal Antimonopoly service (FAS) has fined for 200 thousand rubles, “Samsung Electronics Rus Company” and “Euroset-Retail” for incorrect comparison smartphone Galaxy S6 Edge with Apple products. informed on FAS Moscow control website

“One of these days the Moscow OFAS Russia appointed LLC” Samsung Electronics Rus Company “and OOO” Euroset-Retail “fines of 100 thousand rubles for violating the law on advertising,” -. said in a statement.

Earlier in the management received a complaint from a citizen on television advertising network of shops “Euroset” and the smartphone Samsung Galaxy S6 Edge. In it, in particular, used the phrase “That’s flagship. Is not that a glitch fruit company” and said that the Samsung phone is sold “only” Euroset “.

” In advertising, there is a clear comparison of the two products , and when it is the perception of the consumer to form a view about the superiority of the smartphone Samsung Galaxy S6 Edge on a similar product of another company. The above advertising comparison is incorrect in its shape, since it is not mentioned the compared parameters, and therefore the accuracy of such a comparison can not be objectively verified “, – said Head of the administrative facilities of the Moscow Office of FAS Russia Artem Dermanets

FAS also. noted that at the time of distribution of advertising this model phone was sold not only in shops “Euroset”. in addition, the phrase “not that glitch fruit company” contains incorrect comparison of the advertised smartphone with the products of a competitor (on the basis of the results of previously conducted poll opinions and vote on the expert council on the application of the legislation on advertising and antitrust laws regarding unfair competition).

Metropolitan FAS suspected Samsung advertisers to incorrect comparison with Apple products at the beginning of this year. Then I asked everyone to express an opinion for objective consideration of service business as to whether the causes used in the advertising of mobile phones, the phrase “fruit company” association with Apple, and the phrase “glitch fruit company” – with the products of Apple

.