Samsung Galaxy J1 became the most sold in Russia by mobile – statements

In December 2016, the smartphone Samsung Galaxy J1 has occupied 1-e a place in Russia in sales of smartphones in units, and iPhone 5s with memory 16 GB, who held it before at least a few months, moved into second. It follows from the materials of the company – partner of multiple retailers; they confirmed a source close to the company – partner of several retailers. These data coincide with the assessments of “M. video”. From the materials consulted by “Vedomosti” that in December, the Galaxy J1 (the model average is in the retail a little less than 7000 rubles) took 5% of the Russian market of smartphones in pieces. The iPhone 5s (worth about 20 000 rubles) – about 4.6% of the market. In November 2016, t he share of these devices in the market was equal to 4.6 and 5.5 percent.

According to partner of multiple retailers in December 2016 in total, Russia has sold a little more than 3,45 million smartphones.

iPhone 5s, which debuted in Russia in the autumn of 2013, during almost the whole of 2016 was the most sold in Russia smartphones, said earlier “Vedomosti” participants of the market of cell phones. The popularity of this model they are, in particular, explained that, by the end of 2016 Apple was on the 2nd place in Russia in sales of smartphones in pieces: it took 11.1% of the market for these devices (+3.5 p. p. year-on-year). All of 2016 with the exception of August and, in fact, December, the iPhone 5s was really the most sold in Russia of a smartphone, says a representative of “M. video” Valery Andreyev. First place Galaxy J1 she explains to additional marketing promotions, which in December 2016, could make retailers.

a Leading analyst of Mobile Research Group Eldar Murtazin also explains the growth of demand for Galaxy J1 new year’s promotions. While the iPhone 5s is a pretty old model, which is more expensive – the majority of those who wanted to buy it, already did it, he said.

Galaxy J1 has good technical characteristics, which make it convenient for downloading and viewing video content, says a representative of MTS Dmitry Solodovnikov. Notable active demand for this machine, he said.

Samsung Galaxy J1 bypassed in December iPhone 5s and in the salons of “VimpelCom” confirmed the representative “Vympelcom” Anna Aybasheva, – at this time the operator and the manufacturer was a joint action.

Representatives of Samsung and Apple declined to comment.