Monday, March 2, 2015

Samsung Galaxy S6: revolution or surrender? – Economy News

Print The world’s largest smartphone maker Samsung showed a new flagship – Galaxy S6. It is fundamentally different from previous versions of the Galaxy S. The question is deliberately Koreans retreated from its traditional philosophy, or were forced to go on about the capricious market?

Bending Galaxy

Please tell about the device, and then try to answer the question. Samsung press conference held in Barcelona during the exhibition Mobile World Congress. The guests were shown two versions of the same phone: Galaxy S6 is equipped with the usual Super AMOLED display, Galaxy S6 Edge – curved. At the same time, “six”, as opposed to the Galaxy Note Edge, bent once the two faces that looks really nice.

Samsung is during the presentation of gadgets put emphasis on the quality of materials and workmanship, as well as on advanced technologies. For the first time, not only the front but the back side of the smartphone are protected by Gorilla Glass. The frame is made of aluminum. Galaxy S6 thinner and lighter than its predecessor, which did not prevent him to stuff a powerful “iron”. Display resolution with a diagonal of 5.1 inches – Quad HD (1440 x 2560), the density of pixels per inch – 577. In the near future it will be the champio n Galaxy S6 on this indicator, as even the Xiaomi Mi Note Pro PPI index less because more diagonal. Edge of the screen at the Edge highlighted during a call, and they can even put your favorite contacts from the phonebook.



Filling

In the heart of Samsung Galaxy S6 – eight-processor Samsung Exynos. Koreans claim that it is the first SoC with a 64-bit architecture, collected on 14 nanometer technology. It is interesting that on the Qualcomm Snapdragon 810 Galaxy S6 yet unheard of, although I always released versions for different markets with different processors. High energy efficiency of the new chip has allowed to achieve a sufficient time work, even though the battery is small enough (2550/2600 mAh). But this, of course, the assurances of developers, because the real test was not yet.

The smartphone is equipped with an infrared transmitter, so you can use it as a normal control. On the back wall there is a sensor that measures the pulse. The fingerprint reader is finally taught to work on the same principle as that of the iPhone. 16 megapixel camera, the Samsung considered the best in the world.

In addition to own smartphones Samsung has announced a number of important programs. Among them, the system of payments Samsung Pay, which supposedly works with a large number of retailers than Apple Pay.



What was sacrificed

obzorschikov told that Galaxy S6 – the long-awaited breakthrough. Better and more concise idea formulated all PC Magazine: “This was to be the Galaxy S5″. Smartphones praise for the excellent “premium” quality, for power and for a really interesting solution with curved edges. But the Samsung had to sacrifice?

In fact, virtually all that distinguishes Galaxy S from the iPhone and its competitors in the ecosystem of Android. Previously, Koreans did top characteristics, but unpretentious tube. The battery is easy to replace: the back cover was removable. The amount of memory can always be expanded by inserting the card SD. Well Galaxy S6 “chained” in aluminum and filled with Gorilla Glass exactly the same way as its main competitors. She stripped and slot for SD-cards. Battery, as we have said, has become smaller. In general, in terms of practicality new flagship Samsung loses his predecessors.

Apple criticized for the iPhone 6 is similar to Android- “lopatofony”. In this case, Samsung could be accused of copying the approach Apple, copy approach Samsung. Frame of aluminum is almost indistinguishable from that used in the sixth iPhone. Fingerprint same. Just remember how much different from each other iPhone 4 and Galaxy SII. New “Galaxy” blindly from the “apple” can not be distinguished.

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Defending his approach to the layout of smartphones, Samsung has suffered significant financial losses. But changing this approach can lose fans who appreciate the products of the Korean company for the very practical. Not everyone is afraid of cheap plastic and not all are willing to put up with expensive replacement internal battery. Whether fans will turn away from Samsung, which has changed itself?

Better late than never?

Smartphones top vendors are really similar. First of all, we’re talking about the top three – Apple, Samsung, Xiaomi. Korean player insanely important Chinese market, where it is rapidly losing ground. In this situation, partial copying ideas competition seems logical. However, it is possible that Samsung has decided to do this too late. Indeed, the case of the Koreans would go better if this approach was demonstrated as early as Galaxy S5, and now they have to go to the tail of the general market trend.

April 10 will start selling Galaxy S6 and Galaxy S6 Edge. Version with curved edges of the display is likely to be quite popular due at least in appearance. But one of originality to hold the top spot in the global market is not enough. It is important, as is usually sold Galaxy S6. If demand will fulfill its promise, then Samsung’s still not too late.

Svyatoslav Bocharov

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