The new flagship smartphone Galaxy S6 could be the biggest mistake of Samsung, which the company will continue to pull at the bottom. In particular, it follows from the report of experts of the investment fund Oppenheimer.
For the first month after the start of sales of Samsung Galaxy S6 and Galaxy S6 edge delivery flagship devices have not exceeded 10 million. In this way actual sales to end users are still more low. For comparison, during the same period after the appearance of Galaxy S5 smartphone deliveries accounted for 11 million, while last year was a disaster for Samsung. Income Koreans greatly decreased, particularly in the Chinese market, the fall in sales was 53%.
As a result, Samsung has moved from first place to fourth, and became the leader of Apple, which has improved its performance in the region of 62%.
In Seoul hoped that Galaxy S6 spur sales of the company, but in fact the market is watching the further decline in sales of South Korean smartphone while strengthening the position of Apple and Chinese companies. And it is not only Samsung, since the market is a drop in sales Android-devices from other companies.
“The key change in the Galaxy S6 edge undergone only hardware gadget: a curved display, the body, as in iPhone, a new processor, a fingerprint module and a camera with optical stabilization, “- said in Oppenheimer, noting that at the level of the operating system is not much change. For many users, this was not enough to change your current device to the Korean flagship 2015.
The Oppenheimer concluded that the main competitor of Apple lost the right direction, and now he is on the heels of Chinese vendors that offer similar solutions at more attractive prices.
See also: Galaxy S6 owners complain about leaking memory.
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