Smartphone Galaxy S6 may be the biggest mistake of Samsung, said Oppenheimer – iXBT.com

According to Business Insider, citing recent research representatives of investment funds Oppenheimer, a new smartphone Galaxy S6 may be the biggest mistake of Samsung, which will continue to drag on the bottom of the company.

 

During the first month after the launch of Samsung Galaxy S6 and Galaxy S6 Edge smartphone shipments worldwide reached nearly 10 million units. It is important to understand that the actual sales to end users are on a much lower level. For comparison, the source recalls that in the same period after the launch of Samsung Galaxy S5 smartphone deliveries accounted for 11 million units, while last year was a disaster for Samsung. The company’s revenue fell sharply, particularly in the Chinese market, the fall in sales was 53%.

 
 

As a result, Samsung has moved from first place to fourth, and became the leader of Apple, which has improved its performance in the region of 62%. The next chart further demonstrates the collapse of Samsung.

 
 

It is worth adding that the world market for the time being continues to lead Samsung, and Apple takes the second place.

 

As planned by management, Samsung Galaxy S6 was to spur the sale of the company, but in fact we have seen a further decline in sales of Samsung smartphones with a parallel strengthening of the position of Apple and Chinese companies. Oppenheimer notes that it is not only Samsung, as the market there is a decrease in sales of Android-smartphone and other manufacturers.

 

«If we estimate this year’s flagship, Galaxy S6 Edge, at once clear that the main changes were only hardware component: a new processor, a curved display, metal body, like the iPhone, a fingerprint scanner and a camera with an optical image stabilizer” – said the representative of Oppenheimer, adding that part of the program, the user interface is not much change. For many users, innovation Galaxy S6 were not convincing enough factors to change its flagship smartphone this year from Samsung.

 

The source adds that Samsung has lost the right direction, and now in the back of her breathing, like Xiaomi, that offer similar functionality solutions at much more attractive prices.