Amazon is preparing a big "tablet» - Mail.Ru

biggest Kindle Fire tablet with a screen of 10.1 inches in diagonal can enter the market by Christmas, according to foreign tehnoblogi with reference to the analytical company NPD DisplaySearch.

According to her, the 10-inch Kindle Fire will get HD-display with a resolution of 2560×1600 (300 ppi) – higher than that of the “older» Apple iPad with Retina display and the same as that of Google Nexus 10 from Samsung . It is reported that the mass production of displays for the Kindle Fire will be launched in the third quarter.

course, most “pill» Amazon Kindle Fire will be countered by a commercially available 10-inch models, of which there are now quite a lot. The most serious competitor in the market is Apple iPad, in addition, strong players are considered to Samsung Galaxy Note 10.1 and Google Nexus 10. Analysts suggest that, as in the case of other devices, Amazon can set a lower than competitors, price.

Recall, the company adheres to a very unique pricing policies, subsidizing the device to encourage users to purchase digital content: music, books, movies, software.

appearance in 2011, the 7-inch tablet Kindle Fire, which was sold for $ 199, has caused shock in the market. In just a few months, selling exclusively in the U.S., Kindle Fire has won enormous popularity.

Despite good sales, profits in recent years, Amazon drops. The reason is, quite the production costs of gadgets. The company is ready to tolerate temporary loss as it believes in the success of the Kindle Fire. It is not even about the physical sales, and an increase in consumption of digital content.

«We think of the lifetime value of the device. And what we see, we like “, – said at the start of sales of” tablets “Amazon Chief Financial Officer Thomas Shkutek (Thomas Szkutak).

In September 2012, Amazon expanded its range of branded tablet: the market went 7-inch Kindle Fire HD and 8.9-inch version of the tablet with support for 4G and without it.

According to analysts, the emergence of the 10-inch version should be the logical continuation of the line of Kindle Fire. Rumors about the company’s plans to release a large tablet excite the market since last year, the resource DigiTimes even predicted that it will be released in July 2012 and will be priced from 249 to 299 dollars. Recall, the price of iPad with Retina display on the market in the U.S. start at 499 and go up to 929 dollars (for the older model).

Actual

for Russian question – whether there will be new “tablet» Amazon in our market – remains open. Despite the significant popularity of devices Amazon, in particular, the “e-readers» Kindle Fire, in Russia, until recently the company was not represented in our market officially. Devices for reading electronic books fell to the users on the “gray” channels, often with weighty falsificating.

In April of this year, the retailer opened its representative office in Russia. It is expected to be engaged, including the supply of Kindle Fire. However, even if Amazon gadgets will be sold officially in Russia, expect the price for them will remain as low as in the U.S. market, one probably should not.