Print South Korea’s Samsung Electronics released a preliminary report for the II quarter. The company’s profit fell short of expectations of the market, showed a negative trend the seventh consecutive quarter. Galaxy S6 and Galaxy S6 Edge could not save the situation.
In the reporting period, which ended in June this year, operating income was 6.9 Samsung trillion won ($ 6.1 billion), down 4% a year earlier. Compared with the previous quarter figure grew by 15.4%. Analysts surveyed by Bloomberg had expected revenue of 7.2 trillion won ($ 6.4 billion).
Samsung Revenue for the II quarter in annual terms fell by 8.3% to 48 trillion won ($ 42.4 billion). Market forecast revenue of 53 trillion won ($ 46.9 billion). A complete financial report will be published at the end of the month, but then will be known performance units and net profit.
According to colleagues of the news agency Bloomberg, the deficit of new devices prevents Samsung lure to their side of iPhone users and cheap Chinese handsets manufacturers. According to IDC, in the I quarter the share of Samsung in the smartphone market was 24.6%, while Apple – 18,3%.
The decline in operating profit is also due to the weakening demand for flagship smartphones Galaxy S6 and Galaxy S6 Edge. It is noteworthy that at the start of sales of the South Korean handset sold out quite well.
According to analysts’ estimates Counterpoint, worldwide sales of Galaxy S6 and Galaxy S6 Edge from 10 to 30 April 2015 reached 6,000,000 units, which exceeds the rate of implementation of the Galaxy S of the fifth generation in the same period. Galaxy S6 sold better than Galaxy S6 Edge with an innovative curved screen. However, the latter could be more popular if it were not for supply problems.
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Experts estimate that Samsung Securities, in April-June 2015 Samsung has released a total of 78 million smartphones against 85 million shares the previous quarter. Analysts lowered the forecast supply Galaxy S6 in 2015 from 50 million to 45 million units. Initially, Samsung flagship smartphone Others record sales, but did not name the expected number of units sold. Consumers have not tasted a novelty in spite of all the efforts of marketers.
Analysts surveyed by Bloomberg estimated operating profit of Samsung’s mobile division for the II quarter to 3.2 trillion won ($ 2.8 billion). This is 28% lower than the same period a year earlier.
Despite the disappointing preliminary report, shares of Samsung on Tuesday, July 7 grew in price by 0.8%. But since the beginning of 2015 quotes corporations fell by 6,6%.
In 2014, Samsung’s revenue in the annual comparison fell by almost 10%, net profit fell 23.2% year on year, and operating income – by a third. Falling revenues for the company first appeared from 2011.
According to recent research analyst firm IDC (May 2015) the world’s supply of “smart” handsets in 2015 will increase by 11.3% to 1.45 billion pieces. Last year, the growth was 27,6%.
In general, the industry is planned slowdown, though very significant. However, analysts are in no hurry to make overly pessimistic conclusions: in the next few years will continue steady growth in many local markets, which will lead to a general rise in deliveries to 1.9 billion units 2019 г.
This year, experts IDC isolated Two important events in the smartphone market. First of all, the growth of exports to China for the first time will be less than the global average and amounts to only 2.5%. It is also expected to slow growth in the segment of handsets running Android. There is projected to gain no more than 8.5%, which is well below the average in the industry.
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