On the MWS 2016 Samsung Barcelona world exhibition of mobile technology introduced new flagship smartphones Galaxy S7 and Galaxy S7 Edge, which have new functions as well as back some of the old .
The Galaxy S7 and S7 Edge back slot for MicroSD cards, which will significantly expand the volume of the phone’s memory.
in addition, manufacturers have announced an enhanced camera designed to make more clear pictures low-light conditions.
An interesting seventh generation of innovation the Galaxy, reportedly is improved waterproof smartphone.
However, externally Galaxy S7 is not much different from its predecessor Galaxy S6. This can result in problems for the manufacturer, some experts
“Although the interior of the chamber is significantly improved:. New chipset, a slot for external memory, water resistant, the Samsung company has yet to achieve what all of this was seen by the consumer, because at first glance the new model looks the same as last year “, – said an analyst at IHS Technology consulting company Ian Fogg
Samsung does not disclose statistics on the sales of its smart phones.. However, according to research firm IDC, its share of sales in the smartphone market in 2015 decreased by 2%, while Apple, Huawei and Xiaomi have increased their share of the market.
However, IDC Therefore data continue to suggest that the South Korean company is the best-selling brand in the smartphone market, with a large margin from the competition.
Optimization for games
Galaxy S7 preserved the size of the previous model of the screen, but the S7 edge display is increased up to 14 centimeters.
In addition, the edge information of the screen Galaxy S7 edge now shows the label of the e-mail, various modes of photo albums, and applications.
Both the Galaxy S7 phone:
- take MicroSD card with up to 200 GB, the memory card is placed in the same tray as the sIM card
- has a higher capacity battery – 3600 mAh, which will allow S7 Edge provide up to 15 hours of HD video playback
- have a waterproof rating of IP68, meaning they can be safely shipped to a depth of 1.5 meters for up to 30 minutes
- is a function constantly working display, which shows the time and the current notification
- there is the possibility of wireless charging, and the phone is compatible directly with the two standards – Qi and PMA
According to the Korean concern in most smartphones Galaxy S7 will operate the processor Exynos Octa 8. In addition to four high-performance cores Exynos M1 will operate four core Cortex-A53, designed for power saving mode.
For the US market, and Samsung Galaxy S7 China will be available on Qualcomm Snapdragon 820 processor, which is not much playing performance, supports CDMA mobile communication format, popular in these countries.
In addition to the high rate of new processors, they are able to maintain the interface Vulkan API applications.
It is an open standard that allows the use of the game with a more efficient use of GPUs. Modern computers and gaming consoles can already support Vulkan, and Samsung says that now and smartphones can do it
In addition, the phone is provided filling the original cooler -. A thin tube into a 0.4 mm thick, filled water. In case of overheating the water turns into steam, cooling the processor.
All of this should enable the phone without overheating to cope with high energy consumption in gaming or movie mode.
In addition, the Samsung smartphone is now can now easier to burn the game to later be able to play it again.
Dual photodiodes and AF
The new camera also has changed.
Firstly, it has a wider aperture: 1.7 mm, 1.9 mm and not, as in the previous model. This means that the camera lens transmits 25% more light. Resolution camera sensor was reduced from 16 megapixels to 12 megapixels, but the size of themselves pixels became a little more.
This means that the camera can get high-quality images without flash in lower light.
In the second is to use the new camera provides a promising new technology Britecell, which should provide a more natural color reproduction.
third, for the first time on your phone is in camera sensor with autofocus dual pixel.
This means that each pixel array has two photodiodes and can be used simultaneously for recording images, and for focusing. In practice, this will allow the phone’s camera will focus on the subject and provide a more accurate object tracking in video mode.
The technology was developed by the Canon, but so far its use has been limited only to the Japanese digital SLR cameras, as well as . movie cameras
“All this is not easy to explain or demonstrate in the store, and it will be a problem for Samsung company – commented IDC analyst Francisco Jeronimo -. But I believe that those who start the camera to use, quickly understand the difference, and it will help them get better pictures “.
camera virtual reality
South Korean group also introduced a camera with a 360-degree view. It can shoot video for playing virtual reality on their device, which Samsung manufactures in partnership with the company Oculus, a division of the company Facebook.
The device, called Gear 360, will allow us to upload photos and videos in the “Facebook” on YouTube.
Camera Gear 360 can only work with their own company’s phones. This, of course, is not very convenient for users. The same camera, developed by the LG, works as with smartphones on the Android platform and Apple’s iPhones.
Analyst Ben Wood of CCS Insight market researcher company suggested that a set (camera plus phone) may completely change our approach to shooting various events -. such as for example a wedding
“These cameras allow users to easily create their own content 360-degrees This will increase the demand for accessories virtual reality and expand the use of new types of photo and video. “- Ben Wood claims
in addition, it is reported that the use of Samsung Pay payment system this year will be available in the UK, Australia, Brazil, Canada, China, Singapore and Spain
<.. h2 class="story-body__crosshead"> How to convince customers?
Carolina Milanesi from the company Kantar Worldpanel Comtech says to the owners of Galaxy S5 smartphones and earlier Samsung models was not a question of whether to buy a new, since it was clearly more modern. However, to convince the owners of Galaxy S6 switch to the new S7 will be harder to model.
” Samsung has another problem, which is now, however, there is in most other manufacturers of smartphones, – says Carolina Milanesi -. smartphones every year look more and more similar to each other, and innovations mainly concern the filling, and this case is very difficult to convince customers to pay for improvements in the extra money “.
However, a spokesman for Samsung said that after the start of sales of new devices, the company intends to leave in the sale of smartphones and S6 series.
No comments:
Post a Comment