One of the reasons for the decline in the share of Samsung was the failure of the flagship Galaxy Note 7, the premiere of which in Russia was scheduled for September, but did not take place, the newspaper said sources close to the cell retailers. On 29 August Russian pre-order for this smartphone has been suspended due to multiple cases of ignition devices during operation and charging. 11 Oct Samsung stopped global sales and shut down production of the Galaxy Note 7.
According to sources, after the incident with the Galaxy Note 7 buyers have become cautious and to other Samsung devices.
Another reason for the decline in the share of Samsung in the market, “Vedomosti” called the success of the new smartphones Apple — iPhone 7 and 7 Plus for which October was the first full month of sales in Russia. In early November, the sources said that for the first eight days of sales of the iPhone 7 is among the five leaders of the Russian market of mobile — the Russians acquired 54.4 thousand devices this model.
the Biggest partner Samsung is now in Russia — MTS. A representative of the operator Dmitry Solodovnikov in conversation with “Vedomosti” said that the South Korean manufacturer has long held a leading position in the sales of MTS. According to him, the schedule of the release of new models may affect the share in sales, but this is usually a temporary effect.
a Samsung spokesperson told the newspaper that by the end of November 2016, the company expects to return sales to previous levels. According to him, due to the lack on the market of Galaxy Note 7 consumers will switch to other flagship models of the Galaxy.
updated at 13:50. the press service of the Russian representative office Samsung announced vc.ru that decline in the share of the company “is situational”.
“This is due to the market entry of several new smartphone models. In 2015, the same period saw a similar situation, then the share of Samsung returned to growth in the market,” said the company.
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