Samsung Galaxy S6 will reduce the price to sales growth – 3DNews

The mobile unit of South Korea’s Samsung Electronics, according to the company’s management will face in the second half with an unfavorable business environment, which may be reflected in the final financial report for 2015. However, the Samsung intend to make every attempt to, in spite of the voiced predictions to compromise to preserve current levels of revenue.

Given the fact that it is Samsung Mobile, is responsible for the issuance of branded smartphones and tablets , the corporation earned $ 2.38 billion – 37.6% of total corporate profits – the changes will affect, first of all, mobile products.

As part of the initiative announced by taking into account the fierce competition in this segment of the market, plans to adjust prices in the two flagship smartphone – Samsung Galaxy S6 models and Samsung S6 Edge, which would be doubly relevant in the background preparing for the announcement PHABLET Galaxy Note 5/Galaxy S6 Edge Plus. The latter must be presented at the New York Galaxy Unpacked 2015 event in two weeks – on August 13.

Insider pictures 5 Samsung Galaxy Note and Samsung Galaxy S6 Edge Plus

Apparently, fallen by 8% revenue Samsung in the II quarter, and along with it, and fell by 4% operating profit for April-June compared with the amount for the same period of last year still pushed to revise the pricing policy on the two top smartphone. Despite the bad start selling Galaxy S6 and inadequate production volumes Galaxy S6 Edge, both models can be described not only as one of the most advanced on the “hardware” and the most attractive in comparison with competitors flagship device “in the shop”, but also called the same S6 Edge innovative and truly technologically advanced gadget.

It should be noted that on the basis of sales in II quarter of the average price of smartphones Samsung was 10% lower than the indicator in 2014 and totaled $ 300. But the main competitor in the face of Apple, on the contrary, was able to convince their fans spend when buying iPhone for $ 100 more, bringing the average cost of implemented “apple” phones to $ 662.

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