Samsung Electronics renews one of its most important products released this year. The company plans to introduce a larger version of its flagship smartphone Galaxy S6 Edge to curl at the edges of the screen at an event at New York’s Lincoln Center on August 13 told the people familiar with the situation.
This tells us about the constant desire to tweak your products in order to maintain consumer interest in their models, who are trying hard to stand out in a growing sea of similar offerings from competitors. However, by doing this, the company runs the risk of leaving in the shadow of the nominal star of the upcoming show: last update series Galaxy Note – hybrid smartphone and tablet.
In the past, Samsung is usually represented by the new device Galaxy Note at the exhibition in Berlin, held in early September. But this year, the company moved the launch date of mid-August to avoid being drowned out the hype around the presentation of new iPhone, which usually takes place in September. But now, instead of a new smartphone Galaxy Note 5 may be in the shadow of Galaxy S6 Edge Plus, which will boast all the features of the popular flagship smartphone of a larger format, which was the pioneer as a just ruler Galaxy Note.
When in 2011 the first device released Samsung Galaxy Note, the company essentially created a new category of super-large phones that, despite initial ridicule, have become the main direction of development of the smartphone market. And when Apple released last fall iPhone 6 and iPhone 6 Plus, the Samsung competitor wins one of its key marketing advantages. According to some market researchers, after the release of new models of iPhone Apple for the first time since 2011 ahead of Samsung’s quarterly smartphone sales.
After releasing Galaxy S6 Edge Plus Samsung, try to get more benefit from the popularity of its flagship device with curved edges of the screen, Galaxy S6 Edge. The company underestimated the demand for it, and its factories were not ready to release a sufficient number of devices that use complex technology of the screen. The company says it has increased its supply to meet demand, although it is not clear whether Samsung has missed the opportunity to monetize the hype that accompanied the exit Galaxy S6 Edge.
Out Galaxy Note 5 will mark a significant coup for Samsung: the device is equipped with its own processor called the Samsung Exynos, say people familiar with the situation. This means that each purchase Galaxy Note 5 will bring the company more profits.
Out Galaxy Note Exynos 5 chip will be another defeat Qualcomm, Snapdragon processors whose years of premium built into the device Samsung. This year, Samsung Snapdragon removed from most models of Galaxy S6 and Galaxy S6 Edge, which was a blow to Qualcomm, and a surprise to many industry participants.
In August the presentation of new devices, Samsung, may also be presented smart watches Samsung, say people familiar with the situation. However, the final decision on the matter yet, they warn. The new watch will be the first since 2013 and 2014. Samsung introduced a number of these devices.
Samsung expects that its new smart watches will help you promote the market for mobile payments. Hours are likely to be equipped with a limited form of payment software Samsung, sources say WSJ, for example, the user will be able to pay for travel on public transport by simply clicking on them.
Oleg Salmanov, WSJ, 28.07.2015
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