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Amazon laughed competitors of Apple’s new tablet advertising Kindle Fire. It is reported CNet .
tablet from Apple, the presentation of which took place October 22, called the iPad Air. On Wednesday, Amazon placed on the front page of its online store advertising tablet Kindle Fire HDX. The slogan reads: «Lighter than Air». It can be translated as “Lighter than air” and how “It’s easier (tablet) Air».
This is not the first such admission in advertising smartphones. Previously, the company LG sent ad LG G2 users Samsung Galaxy, iPhone and HTC. In these messages, the brand has led the comparative characteristics of devices, laughing at smartphone competitors.
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