Saturday, October 29, 2016

IDC assessed the damage done to the Galaxy Note7 brand Samsung – iXBT.com

Research firm International Data Corporation (IDC) conducted a survey among American audiences to find out the damage caused to the brand Samsung Galaxy Note7.

the conclusions of the experts are as follows: Samsung has faced short-term problems, which should not result in serious trouble in the long run. And one more thing: if the Samsung Galaxy S8 will hit and then all will quickly forget the debacle of the Galaxy Note7.

the study, which was conducted a few days after Samsung announced the termination of sales of Galaxy Note7 participated 1082 American. Among them, 507 were the owners of Samsung smartphones, 347 people used the devices the South Korean company previously, and all 228 persons have never had a Samsung smartphone.

In the sample were only 24 owner Galaxy Note7, half of them stated that they would prefer or have preferred an iPhone, 17% decided to get another Samsung, and the rest chose the cash compensation.

Bomost of the respondents said that the history of Galaxy Note7 will not affect their decision to buy or not to buy in the future Samsung smartphones. In General, people spoke about the history of the Galaxy Note7 neutral or positive way. 13% of them had never heard about the problems with your smartphone.

Source: Business Wire

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