Wednesday, 2 Nov 2016
But the Samsung can save its reputation and prove once again that the company produces the best selling smartphone in the world, in the next quarter, when analysts said the debacle will be forgotten.
"the Industry is evolving quite fast… there are so many different models that are launched by different providers every month," says Chauhan tai, a senior analyst at IDC. – I think that the news about [Samsung Note 7] soon to be drowned out by other news."
Ben Stanton, an analyst at Canalys agrees. "The launch of the smartphone happens not so often. Samsung, for example, organizes every year two major events, he says. Is due to the fact that, relatively speaking, the upgrade cycles for smartphones are shorter than other technology categories such as tablet and PC."
New phone Samsung
the Timing is ideal for Samsung. It is expected that the company will present its S8 at the Mobile World Congress, which next year will be held in Barcelona from 27 February to 2 March. Then smartphone should be released on the home market Samsung in South Korea in mid-March —about six months after the fiasco Note 7.
there were rumors that Samsung will slip the release date in an attempt to save billions of lost revenue due to the discontinuation of Note 7 in the beginning of this month, but these rumors were quickly denied. "Before the release of Galaxy Note 7, we had a separate plan regarding the release of Galaxy S8," – reported earlier this week, news Agency ETnews, citing unnamed senior representative of Samsung Electronics. – To push a release date – is that really impossible."
Critical point
Samsung needs the new top-end S-series more than ever. Earlier also there have been situations with other flagship models when the company’s reputation was tarnished.
S Series is "extremely important" for the smartphone maker, says IDC tai. "This is the best product of Samsung after Note. The company must do anything to attract consumers. All this technology, innovation and marketing."
Recent reports indicate that Samsung expects the new model. Last Thursday, the Wall Street Journal wrote that the latest smartphone of the S series "will have an elegant design and improved camera and advanced artificial intelligence", citing the Vice-President of Samsung mobile Lee Kaonga.
And earlier this month, Samsung acquired Viv Labs, a startup founded by the creators of Apple’s Siri. The magazine suggested that Samsung will use the technology in the S8 Viv Labs, to try to match Apple’s voice assistants from Google. Lee refused to comment on this question.
Looking ahead
the Theme for reflection. Stanton from Canalys States that Samsung’s flagship products are the basis of the company brand, and also bring a significant part of the profit that you want to recover quickly, especially after those figures, which appear in a recent financial report.
Samsung reported a 96 percent chain growth in operating profit in the mobile division. "We expect some difficulties to the first quarter of 2017, Lee said Kaong in a conference call with analysts, but we will increase the revs with the release of a new flagship smartphone."
"Samsung also needs to get the right messaging to restore confidence in the brand, says Stanton. – They must demonstrate that the company learned a lesson Note 7. Will be interesting to see how Samsung will work as part of a new start."
recording
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