Apple lowered the price of iPhone 5s, iPhone 6, iPhone 6 Plus for 4-8 thousand. Rub. The corporation explain this step strengthening of the ruble, but retailers believe that prices are falling in anticipation of the start of sales Samsung Galaxy S6.
According to the official price list Apple, iPhone 5s fell by 4 thousand. rub. and is now worth 39.99 thousand. rub. for a model with 16 GB of memory and 43.99 thousand. rub. for the 32GB. Prices for iPhone 6 with 16 GB, 64 GB and 128 GB of memory down 5 th., 6 th. And 7 th. Rubles. respectively: Now price of the iPhone 6 to 16 GB of memory will be 48.99 thousand. rub., with 64 GB – 55.99 thousand. rub., with 128 GB – 62.99 thousand. rub. Cost of the iPhone 6 Plus with 16GB, 64GB and 128GB respectively decreased by 6 thousand., 7 th. And 8 th. Rubles. and is 55.99 thousand. rub., 62.99 thousand. rub. and 69.99 thousand. rub.
«In connection with the strengthening of the ruble in recent weeks we have reduced the price of the iPhone in Russia to bring them into line with the prices around the world” – explained “b” in Apple.
Retailers “The Messenger” and “Eldorado” also announced price cuts on the iPhone and the iPhone 6 6 Plus. According to the vice president for procurement of “Eldorado” Alexei Serdyuchenko, prices will be correspondingly reduced from the recommended 5-8 thousand. Rub. depending on the specific model. “The Messenger” sells devices with even greater discount – for example, iPhone 5s in retail worth 36.99 thousand. Rub., IPhone 6 to 16 GB – 46.99 thousand. Rub., And iPhone 6 Plus with 16GB – 49.99 thous. rub. MTS to buy the iPhone is not directly from Apple, while distributors “Merlion” and “Dihaus”, stated that “the plan to adjust prices, focusing on changes in the purchase prices of these companies, as well as the situation in the smartphone market».
source “b” in the cellular retail believe that the decline in prices on the iPhone is not only a strengthening of the ruble, and increased competition in the Russian market with Samsung. The fact that the start of sales of the new smartphone Samsung Galaxy S6 and Galaxy S6 Edge is scheduled for Thursday, April 16. Opening the pre-order the device at the end of March, the company announced the launch prices are from 53.99 thousand. Rub. and 61.99 thousand. rub. respectively. But on Friday the major retailers have announced price reductions Galaxy S6 and Galaxy S6 Edge to 49.99 thousand. Rub. and 56.99 thousand. rub.
«Apple has adjusted prices following the decline in the value of the new flagship line of Samsung Galaxy S6, so as not to lose share in sales of smartphones in Russia”, – explained one of the interlocutors “b”. “Although the iPhone is now worth 6 per 1 thousand. Rub. cheaper Samsung Galaxy S6, in favor of the flagship of the South Korean company said technical innovations such as wireless charging, as well as the fact that this new smartphone and iPhone 6 is sold on the market for six months “, – says the manager of the retail network.
The theme of the competition with Samsung in Apple did not comment. On the question of whether Samsung respond to the lowering of prices Apple, the corporation promised to respond later.
Head Hi-Tech.Mail.Ru Dmitry Ryabinin in the air,” Kommersant FM »:« Retailers go for it, according to our estimates, just the other day: all prices are equal. If we look at the sales, it is clear that the Russian market is becoming less interesting for manufacturers. Now most of the positions in the Russian prices are the highest in the world, in fact, they are even higher than in neighboring countries, particularly in Ukraine. This applies to the iPhone, and Samsung, and Sony, HTC and so on. ” Read more Editor in Chief of the portal AppleInsider.ru Renat Grishin in the air, “Kommersant FM» : «This market is very interesting, another thing is that we now have the difficult economic situation, but the whole thing passing. Now is an excellent time to get a foothold here. In fact, in recent years we have seen a situation where the official retailers could buy an iPhone and iPhone 6 6 Plus much cheaper, almost 10 thousand. Rubles. difference to the fact that Apple is selling on their website Apple.ru. This situation, of course, could not hold Apple, they just today even in his Apple.ru reduced prices. ” Read more
How Apple took a new height
December 23, 2014, Apple opened a Russian online store after a week of inactivity. With the resumption of iPhone sales went up by 32-35% – in November-December prices rose by almost 70%. Following the official Apple store prices changed and “The Messenger”, which is an American corporation supplying device directly. Increased the cost of not only the latest iPhone models, but also the previous generation – 5C and 5S. Read more
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