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In the last issue asked to guess promotions which product is in the third season of “House of Cards”, expected most of the responses dealt with phones, laptops and other rubbish, which is customary in other films and causes no desire to discuss it. It is quite another thing – casual toys, their advertisement in the series this level meet infrequently. And that plays in the “Monument Valley” and let cine, but the US president makes such a placement is even more interesting. And noticed that advertising toys are in two series, one show, Kevin Spacey played it, and in the beginning of the next he advises play it during a call to unload brains. It’s just a great example of how the promotion of a product, not very intrusive, but beautiful. Examples, like in the movies show various services, email and the like, more than enough, but it is casual toy, I have not seen or was not as attentive. And then just came together all the stars – a favorite actor, a great show and a great game. How not to pay attention to?
My memory is not what it used to. After all, the SuperBOWL was here a movie, but this is pure advertising toys. Although fun, yet simple enough accommodation in the series.
At the end of the week there was a small scandal – the budget review released Samsung Galaxy J1, which I do not recommend buying this device is quite tough and walked on it. You can read the review here
During the layout on the main panel with a review of “flew”, and immediately fell theory about why it happened. In Samsung offended and demanded to remove, and other fun suggestions from the same category. And as the review itself was, and remained, a reference to the list of reviews and previews on all pages were also present. But who cares? The main thing is that there was a sensation, and because of technical flaws. This happens a couple of times in the quarter, but usually it nobody pays any attention. But it turned out that notice. And away the story over bumps.
To enhance sensation hem fuel to the fire. Overview changed! It was added tests with another model c LTE, as well as the conclusions appended to it and its value (it is not so bad considering the price and availability of LTE).
Since we are on the organizational issues, I want to say that we are serious recycle it, as we see articles about promotions and discounts. We want to make them permanent, overlooking periodically, and here is important to us your advice. Will it convenient to do so that this material was a permanent address? Inside, there will always be current, best offers, and the old promotions and discounts begin to put into the archive. How do you like this idea?
Another question – whether you want to receive discounts from the companies? We can arrange a discount for you, our readers, sometimes in practice this review unit. To show in practice how this works, here is an example of “smart” socket of the second generation – Senseit GS2 (review will be during the week). Any modification or outlet Senseit set you can get a discount of 10 percent. To do this on the website when ordering Senseit you will need to “Comment” field to specify the words “Gift from Eldar.” As a result, you recalculate the price, and you get a discount of 10 percent. We see the story in this way, I think it can be a useful tool for you. Of course, do not expect discounts on all the products from all companies, rather it will be individual stocks. We did not participate in the sale of goods and do not get them with interest. Tell us in the comments how you see the section “Special offer” that you would like to get in it. Thanks in advance. And now let’s move on to our traditional release. After all Monday!
Content
- Launch Galaxy S6 / S6 EDGE – the first digits
- «Chocolate” and high-tech catering
- Upgrade to Lollipop on Note 4 and other devices
- Gifts from Microsoft, which must beg
- A funny story about a clever outlet Orvibo
Launch Galaxy S6 / S6 EDGE – the first digits
In most countries begin selling the new flagships from Samsung, and already there are data on the record pre-orders and a good demand for them. The fact that the company’s expectations are surprisingly understated, says virtually all the company’s partners. Inside Samsung atmosphere of euphoria, to say the least, the first time since Galaxy S3 comes a product that wish to sell everything, and quotas on it are such that the deficit is guaranteed.
The first bell for me was the fact that on April 9 in Seoul on stage rose Shin President, responsible for the direction of the mobile in Samsung Electronics (Shin, Jong-gyun), the last time he attended the launch of Galaxy Note 2 . I will say this, Mr Sheen highly developed instinct for products that shot. I do not know how he is coached his ability, but watching his performances, it is possible to say exactly what products will become iconic. What he the first time in 2.5 years decided to say a few words to reporters at the launch of the product, already means a lot.
Throwing emotional statements, leaving only the essence. The company believes that easily exceed sales Galaxy S5. The previous record for the company was the Galaxy S3, which is for the time of your life has sold 77 million copies. Not for the first year, namely for all time and in all versions. In Samsung believe that all modifications S6 may exceed the record sales in the first year and reach the level of 80 million pieces. Very ambitious plans that are partially confirmed by other news from the company.
> In Samsung Display postponed investment in new line key on the factory that manufactures flexible screens, particularly screens used in S6 EDGE. The reason for the delay is called the change in technology, Samsung Research Center found the best material for the substrate screens, and now hastily rebuilt production lines. They had to start to mount in April, but apparently, it happens only in summer. New plastic substrate acts, it polyimides, which benefit from the glass substrate in all characteristics, but have a serious negative – in their manufacture requires special precision and high temperature. The problem is the use of polyimides laboratories was yield matrices, the cost of production due to the marriage remained high. But now in the R & amp; D Samsung, apparently, this problem was solved.
During the discussion of the situation with investors and analysts sounded interesting figure – Samsung Electronics in 2016 requested at least 8 million flexible screens for the next flagship, which will obviously S7 EDGE. You can imagine the volume of the next flagship, which is scheduled today. And change for Samsung Display also associated with an amazing perception model EDGE, which is still before the launch was interesting for many consumers.
Externally EDGE is not similar to one unit from those that are on the market. He’s handsome, but in terms of ergonomics plays normal S6. I have long puzzled over what device I want for myself – white or black S6 S6 EDGE. Second I like in life a lot more, but not so comfortable in the hand, but get used to it quickly. Practical sense in the folded edges almost no, it’s branding feature that changes the appearance of the device, which makes it unique.
The cost EDGE higher than usual S6, and common sense suggests that the volume of orders from the partners it will be less, many considered the normal ratio of 70 to 30. The market has made some changes, the demand for EDGE, likely to be considerably higher in some countries, 60 to 40, most exactly in half, and in Russia 30 to 70, judging by pre-orders as paid or not. However, Russian history is somewhat involved because that version is 128GB, which is necessary for many people in the absence of memory cards until only available for EDGE. It is possible that an abnormally high interest in this model is explained. But even removing the brackets of this feature, we get a very high interest in EDGE.
Some information about Russian realities. The ruble has changed a lot, appliances rose in price, and Samsung S6 / S6 EDGE come at a cost that is very high and psychologically unacceptable for many. The demand for such expensive devices for objective reasons to be lower and my expectations were as follows. After several major retailers have stated that they are afraid not to fulfill pre-orders in the first week, I scratched my head and get deeper into this topic. It turned out that the total volume of orders for all versions S6 exceeds exactly twice the amount for S5 year earlier. Abnormally high demand for expensive models. One could say that this is exaggerated value orders are not backed by money, if it were not paid and phones, they also put a little record.
The official price of the S6 is the official cost of the iPhone 6 – 54 000 rubles. We have already discussed this issue, but I repeat. As you know, the strategy of Samsung globally is in direct competition with Apple, they go to a frontal attack. And so the price should be the same. In Russian partners Apple sells iPhone 6 is much cheaper. In Samsung its partners will also give the opportunity. So, Euroset and Messenger are ready to sell for 49,990 rubles. What will happen to the ruble exchange rate, it is not clear, but the official price of Samsung’s definitely not fall below this mark in the next month. Will it be 54 990 rubles or 49 990 rubles, is not so important – both prices are very real for the market, it will depend on the channel where you buy these devices.
A little more about the specifics of the Russian. EDGE will be on the deficit within a few weeks. If implemented at least half of pre-orders for this model (those that are not paid for), this situation is real, even up to three weeks. Partners are fighting for quotas on the phone with such force that unwittingly begin to believe that they feel the demand in the market for a long time this was not observed. In the course are intrigues, promises, flattery and persuasion. At any price to get as much EDGE.
All of these indirect signs together paint a picture of what is of interest to the models there. And even in times of crisis in Russia it at a high level, that personally I was very surprised. It is possible that part of ensuring public already tired of the iPhone, and then there is something new and fashionable as EDGE, and also very expensive. But this does not explain or only partially explains the demand in other countries.
It seems to me that we should take a closer look at how the sale will go to the first few months and how the market will accept these devices. But so far everything is going so that they can actually show record sales, all the prerequisites for that.
For those who choose which device will suit him, check out our reviews.
«Chocolate” and high-tech catering
In Russia a large chain of coffee shops “Chocolate”, about our office there is such, we sometimes we run there for a cup of something. The other day noticed that the waiter came fifth generation iPod Touch in the bag. On the screen – a program in which she quickly places the order, and instead of, as before, rush to the box office, he immediately goes to the next table, where he again takes the order. Another observation from the audience – now the waiters are always on stand cuisine heavily laden, on trays – food for several tables.
In terms of logistics, it’s a win for the institution, not vain rushing from table to hand, and then to another table. Under load it also gives a gain in time of service, potentially increasing turnover.
Back at the office, I decided to delve into the issue and suddenly learned that “Chocolate” has begun to implement this decision a few years ago, to our point of it has come down only recently. The complex is called «R-Keeper Mobile waiter” and developed by a Russian company. You can watch it in the video description, there are well-handed, do not pay attention to the format roller.
Perhaps someone from our readers has direct experience with the system and can tell you about the pros and cons, I’ll be happy to hear this story. Interestingly, as IT comes to catering. Do you like this theme?
To the content & gt; & gt; & gt;
Upgrading to Lollipop to Note 4 and other devices
about the fact that many phones have begun to receive Lollipop, has repeatedly written, nothing new here. This week, this version of Android began to come to Note 4, Update, and so far no problems have not noticed, but a very unusual behavior pulse sensor, which is located on the rear of the machine. If you bring him the finger or closer to the body, it begins to work, turn on the red light. At S5, which also has a sensor, after the upgrade there is nothing of the sort. And how are you?
But the question about Lollipop I did not come by chance, I want to ask those who updated. Can write in the comments, as you have the system works, there is a problem, do not forget to mention which phone you have. I have the impression (perhaps wrongly) that many people get Android 5, somewhat disappointed, they do not work any standard functions or data is lost. For reasons of clarity and in order not to confuse you, do not bring the most common responses, talk about it next week. In the meantime, please tell us about what you are facing (not the guy, namely, you). Thank you.
To the content & gt; & gt; & gt;
Gifts from Microsoft, which must beg
had the temerity or courage, here is how you look, to publish a review of Lumia 640 XL, another Phablet on Windows Phone 8.1 Update 2. This material lucidly shows why such devices from Microsoft is not very popular and in demand only marginal audience. The word “marginal” very offended by the few owners of Windows Phone, that there, they heard it offensive overtones and eagerly rushed to protect both your device and your lifestyle.
Usually, I try not to offend people just like that, and the implication is that the devices used by Microsoft a few, there is no – dry statistics. The share of Windows Phone in the world steadily declining and is already of the order of 3 per cent, will soon be even less. Called the audience of this product prevailing in the world is impossible even with a strong desire. However, users of this product do not want to be elected, and in the battles prove that they are the same as everything, and we just have not realized that Windows Phone is more convenient. Of course, you can read the comments under review, there is the idea sparks and bubbling. But let me highlight a few points, each of which is typical for such discussions and repeated from time to time.
No one would argue with the facts and does not try to shield the company for its shortcomings. The proportion of those who use Android / iOS and thus reasoned comments on materials, disproportionately, as well as less emotion boils in such articles. For example, I still can not get the promised subscription to Office 365 from Microsoft. Until 14 August 2015 (for Microsoft Russia until June 30!) Such subscription is available with a range of devices from different manufacturers, for example, tablets A series from Samsung. On the tablet Samsung activation time copy of Office 365 was indecent 1.5 minutes! Now let’s see how fast it happens in the native phone from Microsoft.
First, in the phone memory not an Office 365 Gift, it must be downloaded separately. However, this company also warns when buying.
downloadable applications and are trying to get their version. In response, we are told that the phone is not involved in the action.
Can this be attributed to chronic bad luck, but let’s see what other people write, and, lo and behold, they are faced with exactly the same bad luck.
In my case, I decided to wait until the Russian office of Microsoft deigns to find the strength within themselves and run their normal share. Check daily, when will subscribe to Office 365 – went until the second week of waiting. Do you know how the problem occurred? Some of the great marketing company did the job perfectly, figured out how to attract people, and suggested giving away a subscription to Office 365 for one year (as it stands in the 2000 Russian rubles). Excellent promotional campaign without any foolishness. Then marketers to advertise, choose the model, the agency ordered the banners. Did a great job. But no one agree that to the factory under the model involved in the promo, put the corresponding program. Nobody! It’s hard, and suddenly after the time someone will claim gift. In short, we decided not to do so. But the company has surpassed itself.
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