Smartphone at a loss – BBC

In its new flagship Galaxy S6 Samsung traditionally for myself made a bid for the technical equipment of the device. However, the first time a new smartphone has appeared in more cost than the iPhone.

According to the research agency IHS Technology, which results in Reuters , the cost of Galaxy S6 by Edge, on the who bet in the campaign Samsung, is $ 290.45. This is not only expensive of all iPhone, but more than all previous smartphones Galaxy. So, the party of smartphones from Apple now costs 21% less than the same batch of smartphones from Samsung – for the money that the Korean giant is spending on 100 devices, Apple can produce 121 iPhone.

However, since 2011 year when the Galaxy S II, the cost of the flagship Samsung has always been higher than that of iPhone.

At the same time, and they cost the same, but if you compare the amount of internal memory – it does Samsung and always turned out to be significantly better for the end customer: smartphones from Apple starts from 16 GB of memory while the Korean manufacturer was trying to set their devices to not less than 32 GB.

In fairness it should be noted that in this case, the high cost of production, among other things, due to the complexity of creating and installing the folded display. Although Galaxy S6 and S6 Edge and use one and the same screen, in addition to its Edge bent prior to installation in the smartphone.

This leads to the fact that Samsung makes a one smartphone significantly less than Apple, in the long run can play with the Korean company a cruel joke. Thus, the cost Galaxy S6 Edge 36% of the total price of the device, while the production costs of Apple iPhone 6 to 31% of the price of the device. If we talk about the iPhone 6 Plus, in the case of Apple and it does spends only 28% of that is asking for a smartphone.

Moreover – Apple wins and to order parts, because the company produces only one or two models of the smartphone.

To buy the same parts in the amount of, say, 200 million pieces much more profitable than buying at 50 million pieces of each type for the four different devices.

On the other hand, on the side of Samsung that it is now a full cycle, which independently produces all components for its devices, in contrast to the same Apple. Cupertino-based company has to buy parts for devices from their partners (among them including Samsung).

Sam Galaxy S6 also to some extent failed to meet the expectations Samsung: while the company after the release of the smartphone has raised its own forecast for sales in the domestic South Korea, which has traditionally loyal to products Samsung, were sold even not all pre-orders. The company managed to sell only 200 thousand. 300 thousand smartphones. Reserved.

In many ways, this is also due to the fact that operators do not have to give large subsidies to the new flagship of the company. Korean telecom companies charge for each smartphone subsidy of $ 193.9, or 210 thousand. Out.

But despite all this, Galaxy S6 so far is the most successful flagship for Samsung and as long as the company is ready to do anything to move a little crown from the head of Apple.

As she demonstrates, earning on their smartphones in the piece expression is much less than its main competitor.

However, the other choice and it is not. If it is imposed for its smartphones price, which significantly higher than that of the iPhone, then it not only fail to lure loyal users Apple, but it also can lose your audience.