Samsung Electronics Company expects to record sales of new smartphones Galaxy S6 and Galaxy S6 Edge, which debuted in March at the MWC 2015 in Barcelona. She also promised to settle the problem with the supply of Galaxy S6 Edge with a curved screen, to meet the demand. This writes the authoritative edition Reuters referring to representatives of Samsung.
Samsung expects to record sales volumes of its new smartphones, which have already collected a lot of positive reviews. Largely thanks to the launch of their capitalization Samsung last month increased by $ 11 billion.
The head of Samsung’s mobile division JK Shin (JK Shin) acknowledged, the first on the market there will be a shortage of Samsung Galaxy S6 Edge because of low production volumes.
“Some mobile operators and retailers adjust their existing orders, wanting to get more copies of the Samsung Galaxy S6 Edge. And it seems that the demand for this model will exceed supply this year. This means that the average selling price will be falling at a slower pace, which will have a positive impact on the Samsung as a whole “- echoes HMC Investment analyst Greg Roe (Greg Roh).
When we are talking about the volume of sales of new smartphones, Samsung did not name the exact figures. But according to analysts, until the end of the year Samsung may ship 50 million smartphones Galaxy S6 and Galay S6 Edge. For comparison, according to analysts Nomura, the company sold 80 million Galaxy S3 for three years since its launch in 2012 and 43 million Galaxy S4, the output of which took place in 2013.
Also, Shin said not to use Qualcomm processor in the new smartphones in favor of their own solutions.
“We must use the best processors, to make our products more competitive. For this reason, we decided to use our own chips. But we do not exclude the possibility of using products of Qualcomm’s next smartphone Galaxy”, – he said.
The head of mobile business said that Samsung and Qualcomm are close partners.
By the way, Samsung denies Galaxy S6 Edge bends easily. In support of this, it conducted its own tests, the results of which do not coincide with the test results SquareTrade. A continuation of the South Korean giant has made a new flagship drop-test. In the fall on a hard surface Samsung Galaxy S6 and S6 Edge did not receive any serious injuries, remained intact and the screen.
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