The first sales of smartphones Samsung Galaxy S6 were lower than the previous flagship model – Bulletin

In the early days of sales (started April 16) Galaxy S6 and S6 edge was purchased less than the Galaxy S5, appeared in Russia in April 2014 city, told “Vedomosti” from several retailers. According to one of the retailers, on the first day in stores its sales network S6 and S6 edge were twice lower than the S5, and in comparison with the previous flagship, Galaxy S4, – 7 times, he adds. Galaxy S6 edge sold better than S6, the source said “Vedomosti”, but did not say how much.

MTS representative Dmitry Solodovnikov said that its retail network in the first four days of sales sold 52% fewer new devices Samsung, than S5 during his entering the Russian market. Demand has fallen in almost all regions, including Moscow, he said. Exception – the Far East, where the traditionally high interest in Asian manufacturers devices, adds Solodovnikov.

Based on the results of the first days, Galaxy S6 and S6 edge sold slightly worse Galaxy S4, but it is better Galaxy S5, says a representative of “M. Video”, but to judge the sales of all new lineup of smartphones early: on sale there were not all models. For example, Galaxy S6 edge with 128 GB will go on sale next week – it will be presented only in “M.video”, says a representative of the retail network.

pre-order the new Samsung twice as much as in the Galaxy S5, says Maria Zaikina, representative of the “Messenger”, where the sale of Galaxy S6 in the first weekend exceeded the previous flagship from Samsung about 50% . This occurred even though the shortage of some modifications Zaikina stresses, in particular because in the pre-order price decreased twice, it resembles.

According to the “Euroset”, the share of Samsung in the Russian market of smartphones in the I quarter in units was 22% (n + 1. N. A year). In monetary terms, it has not changed – 24%.

Due to the huge demand worldwide new flagships were in short supply and demand in Russia for the start of sales, unfortunately, not been able to meet, recognize Samsung representative Jan Rozhkov. Particularly deficient best selling Galaxy S6 edge, she said. In addition, while not avaliable S6 edge with memory of 64 GB and 128 GB, Rozhkov said. In her estimation, the stock now S6 and S6 edge can provide up to 40% of demand. Samsung hopes to overcome the shortage of the beginning of May.

The fact that sales of expensive smart phones will be lower than last year, is to be expected, said the head of the procurement department “Euroset” Alexey Shirokov. Sales data are available for a very short period – “Euro”, for example, in their assessment takes into account the data for the month, he said. According to him, the most anticipated modification Galaxy S6 – edge 64GB appeared on the market yesterday. Only on the basis of its sales may be assessed demand for the device, sure Shirokov.

Representatives of other retailers refused to discuss the reasons for the decline in demand for the flagship model of Samsung.

The demand for expensive smartphones in Russia this year reduced the share of its main competitor Samsung – Apple – also falls. In I quarter has sold 370,000 iPhone (8% market share) against 530,000 units in January – March 2014 (11%), told “Vedomosti” employee of one of the retail chains. In I quarter of 2015 in Russia on average sold about 150,000 iPhone per month, whereas in the I quarter of 2014 – almost 190,000, said Solodovnikov. According to him, the peak demand for the iPhone came in the IV quarter of 2014, when the background of the collapse of the ruble and the excessive demand for expensive electronics iPhone sales reached 380,000 units per month.

The decline of interest in the iPhone and the new Samsung smartphone is explained by the same reasons, I’m sure CEO of Telecom Daily Denis pieces. Excessive demand for expensive electronics at the end of last year has led to the fact that such devices have bought almost all who could and wanted – now potential buyers save on technological innovations, he says. According to him, the demand for them will grow as defrosting consumer lending stalled at the end of 2014. In particular, it can be special programs for retailers installments for the acquisition of certain devices, predicts pieces.