Yesterday, at 08:40, 58850 views Samsung has unveiled with fanfare latest flagship smartphone 2015 GALAXY S6 and S6 edge at MWC 2015. Devices caused genuine interest of the public, however, when it came to shopping, the situation was not as rosy as expected. Russian retailers have reported failures sales trends. However, in his native South Korea, consumers are in no hurry to part with a decent amount of new products for the local market leader. Why is that?
The Russian representative Samsung reported that pre-orders GALAXY S6 and S6 edge were higher than last year’s GALAXY S5 170%. However, domestic retailers are talking about the reverse situation – in the early days of the new product sales and could not overtake its predecessor. According to one of the retailers, on the first day in stores its sales network S6 and S6 edge were twice lower than the S5, and in comparison with the previous flagship, Galaxy S4, – 7 times. The only thing he met with the official data of the company, so it’s a question better S6 edge.
MTS sold 52% fewer new devices Samsung, than S5 during his entering the Russian market.
The representative of MTS Dmitry Solodovnikov told “Vedomosti” that its retail network in the first four days of sales sold 52% fewer new devices Samsung, than S5 during his entering the Russian market. Demand has fallen in almost all regions, including Moscow, he said.
In “M. Video” there is a somewhat different situation: there are new items bypassed GALAXY S5, but have not been able to achieve the level of sales GALAXY S4. However, the network emphasize that while doing some specific conclusions sooner, because not all models are available in retail.
«The Messenger”: pre-order the new Samsung was twice as much as on the Galaxy S5.
Pre-order new Samsung was twice as much as on the Galaxy S5, says Maria Zaikina, representative of the “Messenger”, where the sale of Galaxy S6 in the first weekend exceeded the previous flagship from Samsung about 50%. This occurred even though the deficiency of some modifications. Some success models, she said, was further stimulated by lower prices before the launch of new products.
A Samsung Yana Rozhkova says that the deficit was caused by the “huge demand”, including in Russia, which failed to meet the . The company also believe that the lack of S6 edge 64 and 128 GB for sale is reflected in the volumes. Samsung hopes to overcome the shortage of the beginning of May.
Market players attributed the decline in sales, including the high cost of new products. The study showed Hi-Tech.Mail.Ru, More than 20% of Russians have refused to buy equipment from a rise in prices . And the first results of this failure has already felt the retailers – Russians saved on gifts for March 8 and 23 February, and the trend since the beginning of 2015 is the decline in demand due to rising prices, they assure.
 |  |  | |
| Model | Samsung Galaxy S6 32GB | Samsung Galaxy S6 Edge 32GB | Samsung Galaxy S6 Duos 64GB |
|---|---|---|---|
| Price Range | 39985 – 49990 | 49480 – 56990 | 49990 – 49990 |
| Rate | |||
| Reviews | 3 reviews | There are no reviews | There are no reviews |
| Weight | 138 g | 132 g | 138 g |
| Interfaces | ANT +, Bluetooth 4.1, IrDa, NFC, USB 2.0, Wi -Fi (ac), Wi-Fi Direct | ANT +, Bluetooth 4.1, IrDa, NFC, USB 2.0, Wi-Fi (ac), Wi-Fi Direct | ANT +, Bluetooth 4.1, IrDa, NFC, USB 2.0, Wi-Fi (ac), Wi-Fi Direct |
| Resolution | 1440×2560 pix | 1440×2560 pix | 1440×2560 pix |
| Photo Resolution | 16 megapixels | 16 megapixels | 16 megapixels |
| Battery capacity | 2550 mAh | 2600 mAh | 2550 mAh |
| OS | Android 5.0 | Android 5.0 | Android 5.0 |
| Dimensions (VxShxT) | 143x71x7 mm | 142x70x7 mm | 143x71x7 mm |
| Screen | 5.1″ | 5.1 “ | 5.1 “ |
| The front camera | there, 5 megapixel | has 5 megapixels | has 5 megapixels |
| Processor | Samsung Exynos 7420 | Samsung Exynos 7420 | Samsung Exynos 7420 |
| Operational Memory | 3 GB | 3 GB | 3 GB |
| The reward at the end of the test | not |  | not |
However, the native of the South Korean market with the flagship Samsung is also not as good as expected. Here at the start of sales on April 10 failed to realize 200,000 devices, despite the 300,000 pre-orders, according to Korea Herald. Thus, analysts expected 50 or even 70 million units S6 and S6 edge company can not do. Local retailers are associated with low activity of buyers saturation of the smartphone market in South Korea, as well as the high cost of new products. Sellers are confident that Samsung will be able to increase sales through the operators who have decided to increase subsidies for Soup.
With the start of sales in Korea (April 10) was able to realize 200,000 devices, despite the 300,000 pre-orders.
Read review GALAXY S6 and S6 edge or read all of the video of expensive, but steep updates on the Hi-Tech .Mail.Ru.
Alexander Gorodnikov, ht_news@corp.mail.ru
All materials author
Source: Gazette, Korea Herald
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