The problem Xperia Z4 – only distract from the Galaxy S6
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Smartphones
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More recently, Sony officially unveiled the Xperia Z4. Media greeted him without enthusiasm, and the reason is clear. After all, the phone cost without significant redesign, which many had hoped. The dream of many users have been disappointed, and in order to understand why the Sony might need this “outdated immediately out of the box” smartphone, you should consider some of the features specific to your company. Where its products are so popular that even Samsung lags far behind? On what market share of Sony is very high, and the company would be undesirable for the new South Korean popular smartphone technology giant could attract consumers for one simple reason – other new premium smartphones at the moment simply would not exist?
In Japan. It is there and will be available to the new smartphone. Just look at the chart above to make some important conclusions, which are shared with readers AndroidAuthority Matthew Benson (Matthew Benson) in the framework of an illustrated article:
1. By December 2014, Sony has a large share of the smartphone market in Japan than any other company other than Apple. Its share in the Japanese market of smart phones more than the Fujitsu, Sharp and Samsung together.
2. Above all Sony’s market share was in July 2014, and then began to decline. In October, began a slight increase. It should be noted that Japanese consumers like to buy products Sony, including phones of this company.
If you look at the market share of Sony in 2013 (chart below), it becomes obvious that whatever did the company in 2014, it was worth it.
It should also be pointed out that in Japan, the release of new phones occurs several times a year – in late spring and early summer and late autumn and early winter. Soup sometimes late into the market – presented in November the phone can be on sale in February. In recent years, a trend that operators are certain foods that do not comply with this schedule. And if outside Japan only one flagship phone in the year, in Japan it is not so.
Sony urgently needed to respond to trends Samsung
In this Sony case, it was better to present at least something than nothing at all. After all, when it comes to smartphones, you should always remember about Samsung. At Samsung in Japan is incredibly small market share, but that novelty is represented almost simultaneously with the start of sales in Japan Galaxy S6 and S6 Edge. Despite the fact that in Japan with Samsung devices removed branding company, the mere fact of the appearance of new handsets from operators – Docomo Galaxy (from NTT docomoNTT Docomo) and au Galaxy (from KDDI) – attracts a lot of attention from the media. After all, even though they do not have to Samsung, all clear about what Galaxy phones in question.
This issue has been addressed by Rob Pryce (Rob Price) in the article «Samsung has taken the drastic step of hiding its company name from the Galaxy S6 in Japan », published April 20, 2015 resource Business Insider:
… Galaxy S6 will be sold just like Galaxy S6. In promotional materials online say nothing about the company and the phones themselves will not contain the logo Samsung. Instead Soup will be called «Docomo Galaxy» or «au Galaxy» – depending on the support telephone operator.
… the Galaxy S6 will be sold as just that – the Galaxy S6. Online promotional material contains no mention of the company, and the phones themselves will not carry the Samsung logo. Instead, the devices will be called either the «Docomo Galaxy» or the «au Galaxy» – referring to the carriers that support the handset.
Now imagine a situation Sony. She knows that Japanese consumers love the brand Xperia, but does not have anything that could currently offer. Not being able to present something significant, it risks allow Samsung to grab a part of its market share. People ends contract with the operator, and they will choose a new phone right now. And Samsung offers are only available at the moment new phones. Since the majority of consumers around the world do not follow the news announcements of new devices, they simply will not be thinking about what else can be presented later.
Sony Xperia Z4 introduced almost simultaneously with the introduction of new phones Galaxy. It should be noted that the Galaxy actually went on sale, and only announced Xperia Z4. It’s a brilliant strategy that will make Sony and its Xperia Z4 popular topic of conversation. Otherwise, all the attention has been drawn toward new products Samsung. If Sony made its announcement immediately after the announcement of new Galaxy devices for Japan, the talk would by now have subsided and all the attention focused on the new Samsung.
Just think – you do not know much about phones, but want to buy new. You are considering Galaxy S6 Edge, but in the evening on TV announce Xperia Z4. And you have a desire to wait for the product Sony, especially if there is an opportunity to compare it with the Galaxy. Perhaps for Sony did not even matter whether you buy Xperia Z4 eventually, but forcing wait it thus reduces the likelihood of acquiring your Galaxy.
What is missing Xperia Z4?
The main topic of discussion around the Xperia Z4 was something that not enough new phone. Its high-end specifications. He is slightly thinner than the previous model, a little easier. The phone is based on the Snapdragon processor 810 and has 3 gigabytes of RAM. He gained 5.1-megapixel front camera. As for the other features, they are mainly repeat those peculiar Xperia Z3 – 5,2-inch Full HD-screen and 20.7-megapixel main camera. And, of course, protection against water and dust. Frankly, it’s hard to find flaws in these specifications, even if they are largely – though not all – repeat the previous model properties.
Why HTC may introduce similar devices One M9 and it will be considered a great novelty, and Sony can not? Yes, the aesthetic changes Xperia Z4 small (eg, placement of the front speaker), and the same fantastic camera that and Z3, remained on the rear panel. Meanwhile, HTC gets a lot of feedback about the weak performance of the camera One M9. And it took the phone update that improves the quality of shooting.
And this immediately raises the question of what is actually wrong with the Z4? And it turns out that the fact that the design has remained the same. In the rest of the phone do not have any significant shortcomings.
Since the Xperia Z4 has not touched a significant redesign, it is simply a new proposal with top performance. This device will be attractive to Japanese consumers who like Sony, who want a new phone, who love a good camera and could feel the attraction Galaxy S6.
If you talk about a completely unprecedented first flagship from Sony, here one can only dream. Most likely, it will be presented later. This will be the second flagship smartphone with a different form factor or other functionality, just like the Samsung has a line of Galaxy Note. Given the huge market share, which has Apple, Sony would be wise to advertise a product at the same time, when there will be iPhone 6s. At least for the Japanese market. And then a significant part of the public’s attention will be attracted to Sony.
Did Sony using such a timely announcement of Xperia Z4 divert at least some of the attention from Samsung and its new smartphones Galaxy S6?
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